How the mobile industry sets itself up for failure in mobile data
I saw a great example recently of the problems caused when mobile companies don't understand the structure of the market for mobile data. A report by Research and Markets gave a somber view of the current status of mobile data in Europe:"Only about 14% of subscribers use MMS/picture messaging, and only 10% of mobile users across Europe who have access to mobile Internet make use of it....In areas such as mobile TV, successful trials have not yet translated into general consumer acceptance."This...